Role: Chief Marketing Officer

Challenge:
In the architecture and design industry, material sampling is the first step to closing a deal. However, shipping tens of thousands of samples every year has an environmental toll.

A key brand pillar in the Matter Surfaces rebrand is wellness and sustainability, so we needed a way to talk about sampling that also built on our brand message.

What I did:

• Created and named the program
• Engaged tree-planting partner
• Creative briefing and direction of supporting social media and website creative

Results:
The response from architects and designers was positive, and the program gave the brand a tangible way to talk about its sustainability programs.

Up-to-date planting and CO2 statistics are available at:
https://evertreen.com/company/mattersurfaces/