To bring the Matter Surfaces rebrand to life, we developed a campaign to showcase the brand’s new point of view and to establish a distinctively creative positioning.

A creative campaign was a completely new concept to Matter’s management, so we shot everything with a small talented crew in upstate New York.

Role: CMO

What I did:

• Brand strategy and positioning
• Creative brief and creative oversight
• Production management
• Talent coordination
• Channel planning and media buying

With this concept, we found a burnt out mansion and transformed the space with our key products.