Role: US Strategy Lead

Challenge:
Heineken has a long history of supporting football across the world. So, when it came time to refine its relationship with MLS, we had to understand the perceptions and untapped opportunities of Heineken’s partnership.

What I did:

• Co-created custom quantitative survey-based research
• Social listening research across MLS and Heineken social media channels
• Collation, curation, and creation of research summaries and presentations